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Social media marketing tools

Posted By Visitor Analytics & SEO Tools StellarSphinx.com on 06-05-2023 20:51:25
Social media marketing tools

Description



In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum.

 

Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

If you really want to get your social channels in shape, you should seriously consider adding the following tools to your marketing toolkit.

1. Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

 

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With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

 

2. Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

 

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You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

 

 
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A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

 

3. Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.

 

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Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

 

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One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencers related to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

 

4. Missinglttr

Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

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This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.

 

5. MeetEdgar

So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.

 

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A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.

MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.

By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.

MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.

 

6. Hootsuite

In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

 

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One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.

 

7. Mention

Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.

 

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Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.

 

8. Sumo

Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.

List your business for free. Keep your page up to date, respond to reviews, view click and call reports or get ahead of the game with premium upgrades and simple, powerful advertising tools. Explore Us Bleu7.com

 

9. IFTTT

IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.

 

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Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.

These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.

 

10. Zapier

Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.

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If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.

 

Bonus: Some platform-specific tools

If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.

If you’re a heavy Pinterest user, check out Tailwind and Buffer’s new Pinterest scheduling feature.

For Facebook users, Facebook Audience Insights is a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.

Your toolkit is a personal (and living) thing

There are a lot of great tools out there, with new ones popping up all the time.

The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.

 

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