Bonus: Some platform-specific tools
If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.
If you’re a heavy Pinterest user, check out Tailwind and Buffer’s new Pinterest scheduling feature.
For Facebook users, Facebook Audience Insights is a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.
Your toolkit is a personal (and living) thing
There are a lot of great tools out there, with new ones popping up all the time.
The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.